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Case study

Twenty years of radio. One page, one email address.

Client
AWPR
What they do
Independent radio plugging and music PR
Where
Surrey
Work
Business website
The AWPR homepage

The brief

Alex has spent twenty years getting records onto Radio 1 and Radio 2, and his pitch is the list of names he did it for. He needed a site that made that list the first thing anyone saw, and made getting in touch effortless.

What I built and why.

  1. The names first

    The artists he has worked with open the page, because that is the proof an artist or a manager is looking for.

  2. Then the stations

    Straight after the artists comes the list of stations he gets records onto. Together they answer the two questions a visitor arrives with.

  3. One email address

    No forms and no funnel. The page ends on a single address, so an enquiry is one tap away.

  4. Hand-built, no framework

    One page of plain HTML and CSS, with nothing to download beyond the page itself. It opens instantly on a bad signal, like the one in a tour van.

Simon was extremely professional and delivered a fantastic website, and the turnaround was very quick too.

Alex Whitcombe, AWPR

Result

Since the new site went live Alex has had more enquiries and more work. In his words, it “has definitely improved work and visibility”, and the people he deals with keep telling him how good it looks.

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