Case study
Fifty pages of telecoms. Easy to find your way around.
- Client
- Crystaline
- What they do
- Business communications, connectivity and IT
- Where
- Brentford, Middlesex
- Work
- Website design and development
The brief
Crystaline sells business communications, connectivity and IT. Their site had grown to over fifty pages of products, sectors and case studies on WordPress. They wanted the same depth in a site that people could find their way around without it feeling like a directory.
What I built and why.
Structure first
Before any visual design, I mapped how products, sectors and case studies link to each other. The navigation and page layouts came from that map.
Motion second
Once the structure held, I made it move. The animation sits on top of pages that already make sense without it.
Fast at that size
The finished site is a static build of about 480 files with no database, served from ordinary hosting. Fifty pages load as quickly as five would.
Nothing lost in the move
Every address on the old WordPress site redirects to its new page. I checked 86 of them against the new build before launch, so existing links and search listings keep working.
Enquiries still arrive
The contact form was tested end to end, and an enquiry chat assistant runs on Crystaline’s own account, so they own it and can change it.